We, humans, are inherently drawn to stories as a medium for learning and accessing information. But many bankers erroneously think that they don't have any good stories to tell, therefore they don't even try to tell stories
Every small business needs a relationship with its community banks to help them prosper, and sharing examples of your work through storytelling will create a connection that benefits both parties.
Efforts to make storytelling a strategic initiative will yield long-term benefits, so think about examples and themes you can leverage.
Show notes:💯 All businesses need to tell good stories: what makes a good story?
00:553️⃣ The three core reasons we are so drawn to stories.
02:42⚠️ It is time to take action: brainstorm good story subjects.
03:17🌞 Do you help businesses with PPP loans: how many examples of helping small businesses you have?
04:43📈 The power of social media presence and reviewing your offers to small businesses.
11:36