As more companies start focusing on the virtual aspects of their business, banks are left to wonder how they can account for their virtual branches.
David Peterson, goes out on a limb to talk about why you need to be considering the impact of your virtual branch.
Accounting for customers who rarely (if ever) step inside a physical branch is critical for calculating ROIs and staffing needs. Without this data, decision makers could be flying blind.
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08:18
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🏦 Most financial institutions don't actually track the virtual branch in the same way as the physical branch. 00:50 💸 Why do some banks see only expenses in virtual branches and profit in physical branches? 02:04 😵💫 Why investing in virtual branches is very difficult for the C-Suite: risk and ROI. 3:21 🤕 Determining the overall profitability of a virtual branch and getting accounting systems in alignment is not easy. 05:20
Episode 24
